20+ July & August campaign ideas (with real brand inspo)
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📆 Friday, 11 Jul 2025
Hey — It's Rhythm. Thrilled to have you back in Ecom Circle, where I spend my time scaling ecom brands & finding best growth strategies to share with you.
DEEP DIVE 💡Let’s be honest—July and August can feel like the “in-between” months in eCommerce.
Not quite Q4 prep. Not quite holiday hype. And in some categories, a seasonal sales dip is real.
But here’s the truth:
If you know where to look, these two months are rich with moments to engage your audience.
Whether you’re a food brand, fashion label, wellness store, or pet product—there’s something in this calendar for you.
Below, we’ve mapped out ideas, dates, and specific campaign angles—plus examples and rabbit holes if you want to dig deeper.
Let’s dive in. 👇
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🗓️ July: Summer, Snacks, and Scroll-Stopping Campaigns
Big Picture: People are still in “treat yourself” mode, taking trips, buying seasonal goodies, and soaking up the sun. Great time for seasonal bundles, mobile-first campaigns, and highly visual storytelling.
🔥 Campaign Ideas
🎉 July 17 — World Emoji Day
Brand Types: Fashion, Gen Z-focused brands, DTC skincare
Idea: Emoji-powered subject lines & product quiz.
“👀 You Picked 👟 — Here’s Your Sneaker Soulmate”
Execution: Let users “shop by emoji” or use a gamified email flow.
Inspo: See Emojipedia’s World Emoji Day activations from past years.
🍦 July 21 — National Ice Cream Day (3rd Sunday)
Brand Types: CPG, lifestyle brands, kitchen appliances
Idea: Host a 24-hour “Chill Drop” or bundle sale.
“Here for a scoop? Grab our summer-exclusive 🍨 bundle.”
Collab idea: Pair with a local ice cream shop for IG UGC.
🌕 July 20 — National Moon Day
Brand Types: Wellness, beauty, stationery, sleepwear
Idea: Launch a “lunar-themed” collection or giveaway.
“Manifest with us under the July moon 🌝”
Add-on: Push nighttime routines or “dream kits.”
📦 Month-Long July Themes
🔥 National Grilling Month
Great For: Food, spice blends, BBQ tools, outdoor gear
Idea: “Grill Master Kits” or “Grill & Chill” recipes in emails
🧺 National Picnic Month
Great For: Kitchenware, apparel, DTC grocery
Idea: “Pack Your Perfect Picnic” interactive email
🛍️ National Independent Retailer Month
Great For: Founder-led brands
Idea: Tell your origin story in an email. Include a behind-the-scenes of how you built the brand—convert with “Support Small, Shop Direct” angle.
🎒 August: It’s Back-to-School SZN (Even if You’re Not a School Brand)
August is sneaky good for conversions. With BTS spending hitting $39B last year, this is your shot to go after fresh traffic, re-engage subscribers, and push loyalty.
Even if you don’t sell notebooks or backpacks, you can still ride the wave with messaging around reset, fresh starts, and routine.
🎯 Campaign Ideas
🌽 Aug 3–9 — National Farmers Market Week
Great For: Clean beauty, organic grocery, eco-brands
Idea: Celebrate your sourcing story. Introduce suppliers. Show process.
CTA: “Meet Your Makers — From Farm to Your Doorstep”
📚 August 9 — Book Lovers Day
Great For: Stationery, eyewear, cozywear, coffee brands
Idea: Curate a reading-themed bundle
“Everything you need for a 📖 night in”
Collab: Partner with indie bookshops or authors
🐾 August 8 — International Cat Day
🐶 August 26 — International Dog Day
Great For: Pet brands, obviously
Idea: Run a UGC contest—best pic wins free treats for a year.
Email CTA: “Claim Your Cat’s Favorite — Feline Lucky?”
🛋️ August 10 — National Lazy Day
Great For: Loungewear, home brands, snack products
Idea: Flash sale on “low-effort joys” — chill kits, PJs, snack boxes
🧠 Month-Long Theme: Back-to-School Month
You don’t need to sell pencils to play here.
Try these angles:
“New Routine Ready”: Position your products as part of customers’ new rhythms
“Upgrade Your Backpack”: Even for DTC fitness or travel, this works metaphorically
“Start Fresh”: Skin, sleep, nutrition, email — anything can benefit from this hook
Bonus Read:
Check out Klaviyo’s Back to School Inspiration Hub — some good examples there.
💡 Extra Inspiration & Further Reading
🛠️ Final Thoughts: Don’t Just Schedule, Strategize
A great calendar isn’t just about sending emails on quirky holidays.
It’s about strategically pairing timing + product + message so your campaigns actually convert.
Here’s what I recommend:
Pick 3-5 dates from above that naturally align with your brand.
Decide if your goal is acquisition, engagement, or retention.
Build campaigns that tell a small story—but still drive the CTA.
And remember: not everything needs a discount. Emotion + relevance + timing still wins.