6 Game-Changing Strategies to Stand Out This BFCM
with free BFCM swipe files & playbooks inside!
đ Monday, 28th Oct 2024
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DEEP DIVE đĄBFCM is fast approaching, and we all know what that meansâdiscounts everywhere. But if youâre wondering how to get your brand noticed amidst the discounts frenzy, youâre in the right place. Standing out this season isnât about having the steepest discount; itâs about grabbing attention with smart strategies that highlight your unique brand value.
Here are six effective ways to rise above the noise and drive real engagement and sales this BFCM. Letâs dive in and give your brand the boost it deserves!
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1. Make Product Discovery Easy and Enjoyable
When BFCM hits, and your best deals go live, youâll want to keep shoppers engaged and on your site as long as possible. A great way to do this is by making product discovery smooth and enjoyable, with easy-to-navigate pages that quickly guide them to what theyâre looking for.
Consider setting up a dedicated BFCM landing page thatâs a one-stop shop for your top offers. Update your collections to reflect popular holiday items or themes, and make sure every part of your navigation works like a charm, from menu drop-downs to product filters. If your customers canât find what theyâre after quickly, theyâre more likely to bounce, and 70% of shoppers wonât stick around if navigating your site is a hassle.
By creating a seamless browsing experience, youâre not just helping customers find products fasterâyouâre also encouraging longer site visits and higher chances of conversion.
Venca, one of Spainâs top 10 fashion retailers and a Syte customer, provides shoppers with multiple ways to discover products on their site. Alongside a standard search bar, they offer Syteâs Camera Search tool, adding a unique, visual way to explore items. With clear navigation, prominently featured categories, and quick access to favorites and the shopping cart, Venca ensures a seamless and engaging browsing experience for customers.
2. Highlight Important Information to Boost Trust
Trust is important to ensure conversion during any big retail holiday. Brands must show customers that they are reliable. This covers everything from product information and shipping terms and conditions to return policies. Being upfront with the details saves you from the added costs of customers shipping back unsatisfactory items. At the same time, having a clear return policy can put shoppers at ease â 67% of shoppers check the returns and exchanges page before purchasing.
3. Tailor Merchandising for Every Type of Shopper
BFCM shoppers are on a missionâthey want the best deals quickly without wading through endless product listings. To help them find exactly what they need, optimize your site to highlight relevant products from the start. Leveraging personalization tools and intelligent product tagging can showcase items aligned with each customerâs preferences, maximizing the chances theyâll make a purchase.
This can look like featuring personalized product recommendations right on the homepage or fine-tuning search results for accuracy. BFCM is also prime time for cross-selling and upselling, allowing you to increase the average order size per customerâdriving more revenue with every visit.
4. Show Appreciation for Loyal Customers with Surprise Perks
BFCM is the perfect time to let your loyal customers know just how valued they are. Recognizing their commitment with something special reinforces that you value them beyond just the purchases. This can take many formsâreward points, early access to sales, or exclusive discounts tailored just for them.
Consider creating a private sale or offering limited-time promotions just for repeat buyers. Personal touches, like a thoughtful message or surprise perks sent directly to them, can create memorable experiences and build lasting loyalty. Showing appreciation not only strengthens the customer relationship but gives them even more reason to keep choosing your brand.
5. Add an Element of Gamification
If you want to put a different spin on your BFCM discounts and promotions while catching the attention of customers looking to save, consider adding gamification to your marketing strategy. In addition to clicking âadd to cartâ or âcheckoutâ, there are other ways to interact with shoppers, such as a video game introducing new products or a spinner wheel that picks the discount a customer uses. By letting customers play to win, brands increase engagement and provide a memorable shopping experience that keeps them at the top of shoppersâ minds.
Fast fashion chain Forever 21 is a great example. Its BFCM âScratch & Revealâ promotion lets shoppers play for a coupon, building anticipation for the event. Emails with gamification events typically result in 74% more engagement.
6. Create Lasting Offers Beyond BFCM
While BFCM is an excellent opportunity to boost your sales, itâs also a perfect time to establish lasting relationships with customers for future shopping events. Use this moment not just to drive immediate revenue but to lay the groundwork for Christmas and New Year sales. Encourage customers to save their favorite items through wishlists or shopping carts, making it easy for them to return later.
Engage new shoppers with targeted emails that offer exclusive deals, or incentivize user-generated content (UGC) by rewarding them with promotions or loyalty points. For instance, LOOKFANTASTIC took advantage of this strategy by inviting their Black Friday customers to enjoy a follow-up shopping event just in time for the holidays. With discounts as steep as 75%, they created a compelling reason for customers to return, ensuring that the festive shopping season remained profitable well beyond BFCM.
