Father’s Day Is Coming. Let’s Not Overthink It.
Plus Free June Marketing Calendar with 9 Swipe Files!
📆 Wednesday, 28 May 2025
Hey — It's Rhythm. Thrilled to have you back in Ecom Circle, where I spend my time scaling ecom brands & finding best growth strategies to share with you.
DEEP DIVE 💡Every time a holiday rolls around, brands get caught up in the chaos—multi-step funnels, over-engineered automations, and yes, the occasional offbeat TikTok dance from accounting.
But here’s what I’ve noticed after watching hundreds of these campaigns: the simplest ideas often hit the hardest.
Father’s Day isn’t about glitter and gimmicks. It’s about making dads feel seen. Whether it’s a warm smile, a well-timed joke, or just a little token of appreciation, small gestures go a long way.
Think of it like this: What’s more memorable—an hour-long webinar, or a handwritten note from your daughter that says, “Thanks for teaching me how to ride a bike”? You already know the answer.
So, here are a bunch of practical, human, and example-packed ideas to help you do Father’s Day right—no bloated dashboards, no war rooms, just smart, heartfelt moves that’ll make your brand shine:
Let’s get into it 👇
But before that here is a quick word from today’s sponsor - Flowcode
Clicks ≠ impact. In today’s fragmented world, QR codes turn physical touchpoints into measurable engagement. 2025 marketers must focus on real-world marketing performance
Flowcode’s 2025 Trend Report reveals how 100+ brands—from Disney to BMW—are shifting offline to cut digital noise. See QR codes driving $1.8M in merch, hyper-local activations, cookieless data capture, clickable TV, and 2024’s top IRL campaigns—all in one actionable playbook.
1. Just say it: "Happy Father's Day"
No clever hooks, no sales pitch. Just an honest, warm message on your homepage, socials, or even your packaging. People can tell when it’s real. In a sea of "limited-time offers" and flashy popups, sincerity stands out. Use a handwritten-style font or even a short video from your team saying thanks to the dads out there. That’s all it takes.
2. Dad jokes = dopamine
Whether it’s "I'm reading a book on anti-gravity… it's impossible to put down" or "I only know 25 letters of the alphabet. I don't know y," a cheesy pun can go a long way on social or in email. Bonus: it makes your brand more human. Want to go the extra mile? Run a “Submit Your Best Dad Joke” contest and reward the winner with a small gift card or feature.
3. Shoutout your dad-customers
Highlight dads from your community. Ask them to share what fatherhood means to them. Repost their stories. This isn’t just content, it’s connection. Dads grilling with their kids? Fixing bikes? Reading bedtime stories? That’s gold. You don’t need fancy production—just real, candid moments that resonate.
4. Team up with a dad-owned brand
Cross-promote, bundle, swap email lists, whatever. You’re supporting a fellow business owner and tapping into a fresh audience at the same time. Bonus points if their products naturally pair with yours—beard oils and coffee, whiskey glasses and leather goods, you name it. Co-branded giveaways work wonders here.
5. Make your store look like Dad’s man cave
Okay, not literally. But adding a little dad flair to your site or storefront—think retro, BBQ, socks-n-sandals energy—can spark joy and drive sales. Change your banners. Add some “dad-approved picks” to your homepage. Even better? Share a behind-the-scenes of how your team’s celebrating Father’s Day. Customers love seeing the people behind the brand.
6. Create a quick-and-dirty gift guide
Don’t overcomplicate this. A simple blog post or Instagram carousel featuring your most dad-appropriate products ("For the Grill Master," "For the Chill Dad," etc.) is all you need. You can even spin up a quick quiz: "What Kind of Dad Is He?" and match results to your products. Personalization doesn't need to be complex to be effective.
7. Run a Father's Day flash sale
It doesn’t need to be a site-wide discount. Offer 15% off your "dad-approved" collection for 48 hours. Use urgency and scarcity, but don’t be pushy. Think: "Because Dad deserves it" instead of "Final countdown!!" [Inspirations at the end]
8. Share a Father's Day playlist
Build a Spotify playlist full of dad rock anthems or songs your team’s dads love. Share it via email and socials. It’s a light, memorable brand touchpoint that costs nothing and adds personality.
9. Let a dad take over your socials
If you have a team member or loyal customer who’s a dad, hand over your Instagram Stories or TikTok for the day. Let them show their routine, favorite products, or thoughts on parenting. It’s authentic and engaging.
10. Run a Father’s Day giveaway
Encourage followers to tag a dad they admire and share why he’s awesome. Winner gets a themed gift bundle. You get reach, engagement, and feel-good vibes all around. [Inspiration Below]
Inspiration for your next campaigns
Our friends at Panaromata have created several swipe files for month-long inspiration over the next few weeks: feel free to check out this list of creatives!
• June: Start of Summer
• June 1: Pride Month
• June 5: World Environment Day
• June 16: Father's Day (US)
• June 20: Summer Solstice or First Day of Summer
• July 3: International Plastic Bag Free Day
• July 4: Independence Day
• July 14: Bastille Day
• July 30: International Day of Friendship
One more thing before I wrap this up: If you do run a promo, make it easy to buy. Too many clicks = lost carts. Think: curated bundles, auto-applied discounts, and super clear CTAs. Nobody wants to hunt around for a code while juggling three tabs and a toddler.
You don’t need to be the flashiest. You just need to show up with intention—and a little heart.
Happy (almost) Father’s Day,
- Rhythm